I build e-commerce brands. Also help others build theirs.

Built a mattress brand to $45M over 10 years. Sold it. Launched a knife brand in November 2025 - $130k first month. Still running that one. Also helping a few founders build stores that scale.

Work together How it works

What you getDirect collaboration

Work directly with me and my small team
Same systems and approach I use for my own stores
Design, dev, email, ads, CRO - full stack
Proven track record - built and exited $45M brand

How I work

Taking on a few projects alongside my own stores. Focused on helping founders who want to build something that lasts.

Who you work with.

Five people. Same team that built and sold our brands. You work directly with everyone on your project - group Zoom calls, full transparency. No account managers between you and the people doing the work.

Dylan

Founder • metricnerds.com

10 years building mattress brand to $45M. Sold it. Launched knife brand November 2025 - $130k first month, currently scaling. Work with me and my team on design, dev, and growth for your store.

Dylan (Me)

Built and sold $45M mattress brand. Running knife brand (launched Nov 2025, $130k first month). Helping a few founders build stores that scale.

Duc & Ivan (Developers)

Duc in Singapore, Ivan in Ukraine. Built the systems that scaled our brands to 7-8 figures. Same people working with you.

Milen & Shakib (Designers)

Milen in Bulgaria, Shakib in Pakistan. Designed stores that converted at scale. Tested thousands of variations. Know what works.

Full transparency

Group Zoom calls with anyone working on your project. You see everything we're building. Direct access to the full team.

Background.

Spent 10 years building a mattress brand. Scaled it to $45M. Sold it. Took what I learned and launched a knife brand in November 2025 - $130k first month revenue. Currently running that one.

Some founder friends kept asking for help with their stores. Eventually decided to do it properly. Now working with a few e-commerce founders on design, dev, and growth.

$45M

Mattress brand (built over 10 years, sold)

$130k

Knife brand (launched Nov 2025, first month revenue)

Direct

Work with me and my team, not layers of managers

What I actually do.

Design, dev, marketing. Whatever your store needs. Same systems and team I use for my own brands.

E-commerce Website Design

Clean stores that convert. Same design systems I use for my own brands.

E-commerce Website Development

Fast, stable builds. I hate slow stores. You'll get the same stack I use.

Email Marketing

Flows that actually drive repeat purchases. Not just templates.

Email Marketing Setup

ESP, flows, tracking. Set up clean so it doesn't break later.

Meta Ads Setup

I've scaled brands on Meta. Structure that's ready to pour money into.

Google Ads Setup

Search and shopping. High-intent traffic that actually converts.

Conversion Rate Optimization

Test, learn, iterate. I've run thousands of tests. Know what moves the needle.

SEO

E-commerce SEO that drives revenue. Not vanity traffic.

Page Speed

Fast stores convert better. Simple as that.

Let's talk

Why work together.

Most agencies haven't built anything themselves. I've built two brands and successfully exited one. You get someone who's done it, focused on helping you do the same.

Proven track record

Built a mattress brand to $45M and sold it. Launched a knife brand in November 2025 - $130k first month revenue. Currently scaling that. Not theory - actual results.

Direct collaboration

Work with me and my team directly. The people who built and scaled brands are the ones helping you. No account managers or junior team members.

Systems that scale

I've taken stores from zero to 7-8 figures. Built for growth from day one. Clean foundations that don't break when you scale.

Let's talk about your store.

Tell me what you're building. I'll let you know if I can help and what it would look like. Honest feedback from someone who's scaled stores before.

Custom scope

Every project is different. I'll scope based on what you actually need, not package deals.

Working with founders

Taking on projects alongside my own store. Focused on helping founders build something that lasts.